Sweat equity investment firm
Fantastic is a hands-on investment firm with a twist: instead of writing checks, we invest sweat equity — embedding our team of seasoned builders and doers into your company to deliver the commercial results you need to build something generational.
Our capital comes with calluses. And we bring receipts.
How our model works
Not by offering advice. Not by making introductions. We embed, execute, and earn equity when we deliver.
01 — Align
We agree on deliverables, milestones, and timelines upfront. No surprises.
02 — Deploy
We embed on-site, virtually, or both — for months or years, as long as the work demands.
03 — Earn
Our incentives are yours. We only win when your company grows in value.
What we deliver
Closing your first enterprise customers and establishing a repeatable sales motion
Sourcing, structuring, and closing your most critical integration and co-sell deals
Designing and activating your channel GTM program from scratch
Inorganic customer acquisition, international expansion, M&A
Hiring and onboarding your first sales, partnerships, and BD hires
Defining, operationalizing, and scaling your revenue model
Founder-friendly by design
We don't seek board seats or operational control. We work for you — and we only see a return when your company grows.
Who we are
50+ years of combined experience scaling commercial capabilities from zero — across startups, hypergrowth companies, and platform shifts.
Principal & Co-Founder
First business hire at StumbleUpon (scaled to $100M revenue). Early at Google, Dropbox, Adobe. Co-founded a venture-backed fintech. Wharton BS (summa), Stanford JD.
Principal & Co-Founder
Senior commercial and product counsel at Google across Search, Ads, Android, Cloud, and Chrome. Previously Wilson Sonsini. Harvard AB, UIUC PhD (Physics), Stanford JD.
Is Fantastic right for you?
Seed through Series B companies that have found product-market fit and are poised for breakout growth. We invest where our work will have material impact — and where we can earn a meaningful stake when we deliver results.
Sector-agnostic, with deep hands-on experience in enterprise, AI, SaaS, consumer, cloud, and healthtech. No pre-existing commercial team or infrastructure required — we'll build it with you.
Not sure if we're the right fit? We're happy to take a look under the hood at no obligation. If we think we can help, we'll say so. If not, we'll say that too.